So, did you really think Twitter was still for you now it has seemingly lost the “look at me, I’m eating a pork pie” battle to Instagram, seemingly doing a MySpace after News Corp’s Rupe bought that out and decided the way to get it’s social quota back was to promote VIPs because that’s afterall who people want to come to see and be “social” with?
Twitter launches Engage, a safer space for celebrities to tweet (theverge.com).
“The app, which is available today on iOS, is designed to help famous people interact with their fans and build a bigger following. The app includes three main tabs. Engage highlights the most important interactions you’ve had on Twitter, and includes mentions from users who are verified, followed by a lot of your followers, or interact with you a lot. An ‘understand’ tab shows you high-level analytics for your posts, showing you how many impressions you’re getting over time. And the ‘posts’ tab shows you detailed performance numbers for individual posts. … Engage seems to be modeled on Facebook Mentions, a two-year-old app that helps celebrities find posts that are talking about them.”
“Modeled on Facebook Mentions” because, hey, if it’s working for them and they are making money it must be all those celebs and not ad-revenue. I hear some—some non famous “socialites” I mean—are still suffering angst at never having needed to have got their account verified by that blue tick, so I guess it will not make any feeling rather underpowered and underfollowed feel any better, but at least it may help those famous enough skip the poison pen tweets that indeed seems to encourage. Yes, and I bet professional tweeter Patrick Stewart is already rehersing pulling down bottom of shirt and proclaiming “engage”.
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