For sure, it’s an ambiguous word today that has, it seems, been as much reclaimed and reappropriated as still dished out for disgrace and discourtesy, particularly in pop culture, but…
Women of all ages asked to respond to the word “bitch” (independent.co.uk).
“Cut Video, the geniuses behind those 100 years of beauty films, have released a new video where they ask women aged between the ages of 15 and 50 to react to the word ‘bitch’.”
On a personal level? I’ve never really been that keen on reappropriation of insults but the word, and other pseudo-slights like it, I feel are only meaningful today in their context. I can honestly say though, regardless of the views of many on the “exploitative” morality of what I draw, it is a word I never use, despite the British partiality for swearing with words that have equally no real meaning today at least once in each and every sentance, so it could just be I’m a contradictory fucker I guess. How about you?
Updates/Follow Ups
Updated 8th June 2015
A pretty much evenly matched response from comments but even those treating it negatively saw little actual offence in the term any longer, although again, context became the issue when in reaction to being said to self or spouse/significant other in pub/cinema/Maccy D’s etc. Evil-Lyn poignantly highlighted that “rejection’s a bitch” which indeed, is still likely to be an ocassion when it is much used. Thanks to Claire-Bear for raising as a subject in her Chatzy for feedback.
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