Eight days into December and some may be wondering why no mention has yet been made of the annual Love magazine Advent sexy video extravaganza which encompassing pop cultural icons such as Kim Kardashian, Charli XCX and Rita Ora as well as fashion and modellings finest such as Kendall Jenner and Emily Ratajkowski and has come to announce the Christmas countdown for celebrity watchers and those who care only to bitch about them.
Well, after all the calls of #MeToo and with realisation that the “straight male gaze” really is the Eye of Sauron and gender becoming a hot pronoun avoided potato some have questioned its place and purpose today.
What’s the purpose of the ‘Love’ Advent Calendar in 2018? (nylon.com).
The Love advent calendar is, essentially, a roll-out of videos that star really attractive models wearing barely-there lingerie. Sometimes, it’s holiday-related, sometimes not. Last year, the theme was #StayStrong, and some of the videos included Ashley Graham pulling a sled through the streets, Hailey Baldwin performing a balancing act, and Emily Ratajkowski rolling around in a bunch of pasta.
Leading to a long diatribe which questions the seemingly more flesh-baring rival pop culture and fashion mags definition of “empowerment” with its “collection of hyper-sexualized videos” without purpose before preceding to define purpose in the same sentence as being to “push content” with any just-causes co-opted purely for that purpose rather than “raising money for a charity or pushing a believable message”.
And while not outlining the nature of what exactly presumably not in offending none granny panties should replace it seemingly gloatingly speculating on just deserts in the final paragraph:
We’re four days [8 days now] into December, and the Love advent videos have usually started rolling in by now, but we haven’t seen a single one. No announcement has been made regarding the delay, or whether we’ll be getting any videos at all this year. We wouldn’t be surprised if, in the wake of the Victoria’s Secret controversy [involving VS’s “openly transphobic comments” outlined in article seemingly putting Love and VS in bed together together], [Love editor-in-chief Katie Grand] and her team have come to question the true purpose of the videos and what they represent. We sure have.
Yes, you sure have and yes, it does look like there is no Love advent this year, with the realease of the short films usually starting on the first day of December and last year carrying on well after the last day of and well into January (imdb.com).
Instead rather than the Adevent’s quirky playful festive sexy skits, Love have plumped for #movingLove (thelovemagazine.co.uk), a “radical journey … moving-image issue”, a seemingly 50-strong lo-fi series “marking first instance a print magazine has migrated to a filmed medium” with a “plethora of LOVE’s favourites”, including the usual models and edgy pop icons along with those picked for their avant-garde appeal and with a chap or two such as David Beckham included as presumably more than novelty “discussing their identity, self confidence and the moments that defined them”, with presumably the them being something you are to identify with rather than each being “spontaneous portraits” of each blowing their own horn.
You can catch and be empowering by each as they are released here (movinglove.thelovemagazine.co.uk).
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