Note: This post has been moved from Latest Picks due to length of extended updates.
Kylie Jenner is dethroned as Instagram queen by VERY unlikely source (dailystar.co.uk).
Queen of selfies and all things Instagram, Kylie Jenner has clapped back at an egg Instagram account after a race for Instagram likes.
Said “egg” that being “world_record_egg”, an account labeling self as “EGG GANG” with post caption reading: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
And EGG GANG achieved the goal with “a whopping 26 million likes” within just a week and a half, the white background product picture of an egg dethroning 21-year-old disputably “self-made” cosmetics billionaire Kylie as world record holder of most liked snap Insta-queen with snap introducing the world to her new-born daughter Stormi back in February last year, collecting people-power protest likes in similar manner to Facebook campaign which saw Rage Against the Machine’s expletive-heavy “Killing In The Name” trumping The X Factor’s winner singer getting the to Christmas No 1 as had become the usual (theguardian.com, Dec. 2009) and more recently GoogleTube influencer LadBaby’s ode to sausage rolls pinching the Xmas No 1 spot from “Sweet But Psycho” Ava Max and “Thank U, Next” Ariana Grande (theguardian.com, Dec. 2018).
Declaring victory over Kylie, the egg account wrote: “This is madness. What a time to be alive, Thank you so much for all of your support and messages, I’m gonna try and get back to as many of you as possible. But for now, I need to sleep.”
Adding: “Now where’s our blue tick?”
With, to there credit, Instagram awarding the single-post account the prestigious blue verified tick within the day.
But not to be outdone, Kylie’s comeback saw her “hailed as a good sport by fans”:
Jenner responded to unlikely news with an old Snapchat video of herself attempting to fry an egg on the ground, during a very sunny day, outside her Los Angeles home.
The hilarious post was captioned: “Take that little egg.”
But still having much “Still beat your likes though” gloating fill her posts comments and doubtless an increase in “No Kardashian parking” (Latest Picks 9th Apr. 2015) proclamations and threats of egg rape over on #ToxicTwitter too (amnesty.org.uk).
Populist scramble
Meanwhile, there is serious talk from disaffected populist public of a crowd-funded campaign of, depending upon where the egg may or may not have migrated from and to in the colonial, dark age or more recent or further back past, electing the egg American president next with intention of letting it sit atop wall he may build or letting it’s plan navigate Blighty’s Brexiteer slow-motion decent from cliff edge after the no-longer saintly Theresa’s Chequers Deal is quashed in delayed parliamentary panto tomorrow.
Updated 15th January 2019
And the mystery EGG GANG leader is… well, likely is, or if not certainly using said egg to pump his following.
WORLD RECORD EGG GUY WHO STARTED IT SLAMS KARDASHIANS … rides with Daddy Long Neck (tmz.com).
We got Supreme Patty—idol of 6.2 million IG followers—leaving Poppy in West Hollywood Monday night, with a giant picture of world_record_egg … the Instagram account that smashed the record for likes this week, more than doubling Kylie’s 18.5 million likes on the first photo of Stormi.
Supreme Patty being a Floridian 20-year-old headbanded and acne-scarred “obnoxious” Instagram star delivering a stunts and skits Insta-pastiche of Jackass Johnny Knoxville for likes and to keep hospital A&E busy (mashable.com, Dec. 2018) with Daddy Long Neck being an extremely skinny, Marfran Syndrome-esque long necked companion comedy sketch internet sensation (knowyourmeme.com), with Wide Neck, with whom he is part of a collaborative double act (tmz.com) leaving the Poppy nightclub in West Hollywood with Patty too.
One of Patty’s pals told us he’s the man responsible for the egg, but Supreme was definitely shy about confirming. Instead, he had some harsh words for the Kardashians.
Reminding of the invaluable service the Kardashian-Jenner Korp provides as Insta-bogeywomen for those aiming for as much attention them self but TMZ not seeing fit to print whatever the actual “words” were.
But despite two “All praise the Egg” Instagram posts today on Supreme “CEO of Shrimp Gang” Patty’s account, in one of which he is having it tattooed onto his forearm, the egg has issued a denial suggesting its as phoney as anything inconvenient Orange Don says is fake:
The egg has spoken, saying on its Instagram story that Supreme Patty and his crew taking credit for starting up world_record_egg is invalid.
It says … “We’re still anonymous. Fake news.”
Updated 3rd February 2019
And it seems it is indeed “fake news”, but with #EggGang and #EggSoldiers who gave the record breaking likes starting to feel they may have been used for the same sort of commercial purposes for which the Kardashian-Jenner Korps are reviled after the Egg—which has posted pictures of itself slowely cracking since miid-January—was revealed the have had a partnership with streaming service Hulu on Friday, the accounts creator, who works in advertising thought it time he come out and explain:
Meet the creator of the Egg that broke Instagram (nytimes.com).
[Chris Godfrey], a 29-year-old advertising creative who works at the & Partnership in London, and the two friends he has enlisted to help him with the account have now delivered their second act. It is a commercial produced with and aired on the streaming service Hulu, timed to take advantage of the annual Super Bowl ad extravaganza. In it, the egg shares a story about how going viral has affected its mental health.
“The pressure of social media is getting to me,” the egg discloses in the commercial, after introducing itself. “If you’re struggling, too, talk to someone.”
With the ad then directing to a website of the the nonprofit Mental Health America, with creators stating it the first cause the Egg—which they call Eugine—will come to stand for and with creators keen to put to bed claims that they had paid influencers to spread the word and perhaps also shake off those taking credit for it.
Mr. Godfrey says that such claims are untrue and that the account’s growth was “completely organic.” No one person helped the egg’s rise in popularity and no single account or group of accounts helped it to explode.
And with the creators who work for the successful advertising agency keen to say “they are less interested in money than in promoting positivity”.
Recent/related stories
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