Having first upset older half-sis’ rappin’ tailor Pablo beau signing a deal with Puma to rival his with Adidas, the very mention—at least of the name—seemingly gets some steamed:
Kylie Minogue files court notice to stop Kylie Jenner trademarking her name (ibtimes.co.uk).
“It’s the battle of the Kylies as Kylie Minogue and Kylie Jenner go head-to head over legal ownership of their names. The pop princess has filed a court notice in a bid to stop the Keeping Up With the Kardashians star from trademarking their shared first name. The 18-year-old reality star, first filed the application in May last year to trademark ‘Kylie’ for ‘entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture’.”
Perhaps the smaller booty shakin’ veteran Princess of Pop does not like the idea of her forename being trademarked, kinda one “Kylie” to represent all. Or perhaps not:
“Court documents reveal that Minogue has formally opposed the application. The opposition was filed by KDB Pty Ltd under claims of ‘likelihood of confusion, dilution by blurring and dilution by tarnishment’. KDB is registered in Melbourne, Australia and lists Minogue and her parents Ronald and Carol as company directors. KDB, named after Kylie, Dannii and brother Brendan, a television cameraman, filed the opposition notice on February 22. The 47-year-old singer already owns various trademarks including the name ‘Kylie’ for the services of education and entertainment. She has also owned the domain name kylie.com since August 21, 1996, a year before Jenner was born.”
Indeed, and what “services of education” she is, but, to be honest, having purchased parts of her oeuvre and perfumes for others in the past it’s a service I’ve never considered free, just in case anyone is falling under the impression this is about pure pedagogy and not about branding, something for which the Kardashian-Jenner Korps are widly reviled—perhaps purely because they are so good at it—but which both Kylie’s here seem to consider equally important or at least opportune. And in order to be the one Kylie that rules them all, in the case of Kylie vs Kylie she gets rather personal:
“Opposing the claim the court documents make reference to Jenner’s past controversies and the negative associations that might be made. ‘Ms. Jenner is active on social media where her photographic exhibitionism and controversial posts have drawn criticism from, e.g., the Disability Rights and African-American communities,’ the statements read.”
With “Disability Rights” for that pseudo-RealDoll shoot for Interview (Pick of the Month 24th Dec. 2015) in which at one point the photographer—surely the artistic executor of the piece rather rather than the model—placed her plastic doll vibes in a wheelchair and “African-American communities” because she once used the reappropriated “N” word that older half-sis Kim’s rappin’ tailor beau had placed in Paris with Jay-Z and likely her own rappin’ Tygarish on-and-off beau uses often too, whereas perhaps Kylie sr.’s “exhibitionism” in those bottom shaking videos (cheekypopdivadigest.blogspot.co.uk) have no “negative associations” except to old Mrs MacSporran and her even more remote aunt Effie on the Isle of Mull (Pick of the Week 24th Oct. 2013).
“In a less than flattering description Jenner is described in the court documents as ‘a secondary reality television personality who appeared on the television series Keeping Up With the Kardashians as a supporting character.’”
Yep, and turned 18 less than a year ago and is currently looking at what else she can be “supporting” as most of that age do. Ouch! I think they should sort it out in the old fashioned manner for defending honour and reputation with a booty-banging duel at dawn; I can even suggest an appropriate field venue if required, just let me know.
Updates/Follow Ups
7th February 2017
Kylie Jenner loses legal battle to trademark her name (harpersbazaar.co.uk).
“According to the Daily Mail, the US Patent Office rejected Jenner’s application last week. The BBC reports that Minogue reportedly withdrew her opposition on 19 January, implying that the two reached a settlement out of court. Regardless of how it came to be, it seems that Jenner wasn’t able to trademark ‘Kylie’, however the 19-year-old, who wants the name for her clothing and beauty empire, has already lodged an appeal. The good news comes days after Minogue confirmed her split from her fiancé Joshua Sasse (the couple had been engaged for a year and a half) amid rumours that Sasse had been cheating on her with the Spanish actress Marta Milan.”
It’s musical break time.
Hey girls / I have a little story to tell… / Can you relate to this? / Where is my dog / My Louis Vuiton / My Christian Dior / Where is my car / My Gucci dress / My private jet / It’s never enough / You’ve heard it all before / It’s money we adore, oh baby
Recent/related stories
- Gallery: Kendall & Kylie—Festive Doll Vibes
- Kylie Jenner gave see-thru thong peek (Pick of the Month 31st January 2016)
- What exactly does a “No Kardashian Parking” sign actually say? (Latest Picks 9th April 2015)
- Kylie Minogue gave her Loco-motion at the 20th Commonwealth Games closing ceremony (Pick of the Week 22nd August 2014)
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